Local SEO Specialist in Newcastle
I work with trades, small businesses, and agencies that want to rank in local search without the agency overhead. Local SEO is the main focus. On-page work, content, and white label SEO are available alongside it.
No account managers. No handoffs. You deal with one person from first contact to completed work.
Key statistics
You Talk to the Person Doing the Work
I have been in SEO since 2013. Clients have included trades, ecommerce stores, service businesses, SaaS companies, and agencies across Australia.
Most arrive after an agency experience where strategy and execution were handled by different people. That gap is where things go wrong. Here, every audit, every recommendation, and every fix is mine. No briefing chains.
Communication is by email or chat. Every decision is documented so nothing relies on memory or a follow-up call.
Full accountability
One person responsible for the work. You always know what was done and why.
10 years of hands-on experience
Crawl errors, failed migrations, stalled traffic, thin content. Diagnosed and resolved across dozens of sites.
Everything in writing
Audit findings, fix priorities, and progress notes delivered as documents. Your team can act on them independently.
What I Do
Quoted before work starts. No surprises mid-project.
Local SEO
Ranking in the map pack and local search results for the areas you serve. Covers the full signal set, not just one lever.
- Google Business Profile optimisation
- Citation building and cleanup
- On-page signals for service pages
- Map pack improvements
- Local competitor gap analysis
On-Page SEO
Page-level issues that block rankings regardless of backlink count.
- Title tags and meta descriptions
- Heading structure and content alignment
- Internal linking
- Search intent matching
Technical SEO Audit
Full crawl and index analysis with a prioritised fix list. You know exactly what is broken and what to do about it.
- Crawl and index issues
- Site structure and internal linking
- Core Web Vitals
- On-page technical problems
- Prioritised fix list with notes
White Label SEO
Execution under your agency brand. No client contact required on my end.
- Branded audits and reports
- Developer-ready notes
- Email and chat only
- Project-based or retainer
More Services
Recent Results
Local Service Business
Service website
Crawl issues and missing local signals were costing rankings.
Fixed site structure, rebuilt citations, resolved indexing problems.
Top 3
Rankings
Key service pages reached top three positions after fixes were applied.
Ecommerce Store
Online retail
Organic traffic had been flat for eight months.
Weak category structure and duplicate signals. Reworked both.
+70%
Organic Traffic
Organic visits increased within three months after changes.
Post-Rebuild Recovery
Recovery project
A site rebuild removed redirects and broke internal linking.
Restored both and corrected index signals.
2x
Indexed Pages
Valid pages returned to the index. Enquiries recovered.
The Process
Audit
Site structure, crawl health, local signals, and competitor gaps reviewed. You get a clear account of where you stand.
Priority Plan
Issues ranked by impact. What gets fixed first, what gets deferred, and the reasoning behind each call.
Implementation
Fixes applied directly or delivered as developer-ready notes. Your team can action them without a briefing call.
Review
Completed actions and next steps documented. Progress is measurable from day one.
All work is scoped and quoted before it begins. Implementation is quoted separately.
Guides & Insights
Practical articles on local search, technical fixes, and indexing, written from real project work.
What Clients Say
“Clear documentation and consistent execution. The technical audit identified issues our dev team missed, and fixes were applied without fuss. Solid support.”
Common Questions
Get Found in Newcastle.
Tell me what you want to rank for. I will tell you what it takes.
Remote SEO for Newcastle and across Australia.