About SERP Specialist
I have been doing SEO since 2013. The work covers technical audits, on-page fixes, local search, and content all handled by one person and documented clearly so your team can act on it without a follow-up call.
How I
Work
My background in SEO started with hands-on technical work: fixing crawl issues, improving site structure, resolving indexing problems, and supporting on-page updates. Over time, this expanded into ongoing SEO support for agencies and businesses across Australia.
I focus on the fundamentals that consistently matter. Site structure, internal linking, page performance, and clean technical foundations come first. Work is scoped clearly, documented properly, and prioritised by impact.
All work is carried out remotely. Communication runs through chat or email, which keeps updates clear, searchable, and easy to follow.
What Guides My Work
Clear Documentation
Audits, fixes, and recommendations are written and easy to follow. Every decision is documented so teams can review, implement, or hand off with confidence.
Practical Execution
Focus on changes that can actually be implemented, not theory.
Priority-Driven
Issues ranked by impact, not tool scores.
Direct Work
No relay teams, just direct collaboration.
Areas of
Focus
Technical SEO
Crawl and index issues, site structure, internal linking, page performance, and Core Web Vitals.
Local SEO
Structural and technical support for location-based pages and Google Business Profile.
Analytics and Reporting
Google Search Console and Analytics reviews with written explanations, not dashboards only.
Content Support
Optimisation and guidance for existing content, not mass production.
SEO Tools I Use
Tools support the work but do not replace judgment or experience. They are used to audit, validate, and monitor changes, not to automate decisions.
Google Search Console
Google Analytics
Screaming Frog
Ahrefs
SEMrush
PageSpeed Insights
What Clients Value
Direct SEO support without outsourcing
Async communication via chat or email
Comfortable working with Australian teams
Clear scope, no guesswork, no filler
Work documented and easy to review
Need SEO Support?
Work usually starts with a technical audit or a clearly scoped project. Everything is delivered in writing with clear next steps.