About SERPs Specialist
Serps Specialist is run by an SEO specialist focused on practical analysis and written documentation.
How I
Work
My background in SEO started with hands-on technical work: fixing crawl issues, improving site structure, resolving indexing problems, and supporting on-page updates. Over time, this expanded into ongoing SEO support for agencies and businesses working across different markets, including Australia.
I focus on the fundamentals that consistently matter. Site structure, internal linking, page performance, and clean technical foundations come first. I avoid vague strategies or overpromising outcomes. Work is scoped clearly, documented properly, and prioritised based on impact.
I work remotely and support Australian teams across time zones. Communication is handled through chat or email, which keeps updates clear, searchable, and easy to track.
What Guides My Work
Clear Documentation
Audits, fixes, and recommendations are written and easy to follow. Every decision is documented so teams can review, implement, or hand off with confidence.
Practical Execution
Focus on changes that can actually be implemented, not theory.
Priority-Driven
Issues ranked by impact, not tool scores.
Direct Work
No relay teams, just direct collaboration.
Areas of
Focus
Technical SEO
Crawl and index issues, site structure, internal linking, page performance, and Core Web Vitals.
Local SEO Support
Structural and technical support for location-based pages and GBP, without fake addresses.
Analytics & Reporting
Google Search Console and Analytics reviews with written explanations, not dashboards only.
Content Support
Optimisation and guidance for existing content, not mass content production.
SEO Tools I Use
Tools support my work, but they don't replace judgment or experience. They are used to audit, validate, and monitor changes, not to automate decisions.
Google Search Console
Google Analytics
Screaming Frog
Ahrefs
SEMrush
PageSpeed Insights
Why Clients Work With Me
Direct SEO support without outsourcing
Async communication via chat or email
Comfortable working with Australian teams
Clear scope, no guesswork, no filler
Work documented and easy to review
Need Technical
SEO Support?
Work usually starts with a technical SEO audit or scoped support. All work is delivered in writing with clear next steps.