Local SEO Services
Most local businesses are losing rankings to competitors with stronger Google Business Profiles, cleaner citation data, and better on-page signals. This service addresses all three in the correct order, with every step in writing.
Scope and price agreed before work starts. No retainer. Work runs month to month.
What Local SEO Involves
Local rankings depend on a combination of signals. Fixing the GBP without addressing citations, or cleaning citations without fixing on-page signals, leaves gaps competitors will use.
Google Business Profile
Full optimisation of your GBP listing including categories, services, description, photos, and Q and A. This is the foundation of any map pack result.
Citation Building and Cleanup
Consistent business name, address, and phone data across Australian directories and industry sources. Duplicate or incorrect listings are found and corrected.
On-Page Local Signals
Service pages structured for local intent. Title tags, headings, and content aligned to what people in your area are searching for.
Map Pack Improvements
Proximity, relevance, and prominence addressed as a full signal set rather than one tactic in isolation.
Competitor Gap Analysis
Citation sources, GBP signals, and on-page differences between your site and ranking competitors are identified and sequenced by impact.
Tracking and Reporting
Ranking movement, GBP visibility, and traffic changes tracked monthly. You can see what shifted and when.
How the Work Gets Done
Every engagement starts with an audit. Nothing is changed until you know what the problems are and why they are in that order.
Local Audit
GBP health, citation consistency, on-page signals, and local competitor positions reviewed. You get a clear picture of where you stand before anything is changed.
Priority Plan
Issues ordered by the impact they have on local rankings. GBP gaps, citation problems, and page fixes sequenced so the highest-value work goes first.
Implementation
GBP updates, citation submissions, and on-page fixes applied. Developer-ready notes provided for anything requiring site access.
Written Review
What was done, what moved, and what comes next in writing. No verbal updates that disappear after a call.
What You Get
The items below are standard across most local SEO engagements. Scope adjusts based on your situation.
- Google Business Profile audit and full optimisation
- NAP consistency check across existing citations
- Manual citation submissions to Australian directories
- On-page local signal review for key service pages
- Competitor citation and GBP gap analysis
- Prioritised fix list with notes for each item
- Monthly ranking and visibility report
- Email updates on completed work
Pricing
Project based
Single engagement covering the audit, fixes, and a prioritised plan. Suitable as a first pass or for a standalone problem.
Ongoing monthly
Continuous work on citations, GBP, and page signals. No lock-in. Stops when you say so.
Recent Local SEO Work
Local Trade Business
Plumbing service, regional area
Not appearing in the map pack. GBP was incomplete and citations had conflicting address data.
Corrected GBP categories and description, cleaned up 40 citation inconsistencies, added missing directory listings.
Top 3
Map Pack
Map pack appearance within six weeks. Three top-five organic positions within three months.
Professional Services Firm
Accounting practice, metro area
Visible for brand searches only. No organic presence for service keywords.
Rebuilt service page structure, added local signals to each page, submitted to relevant professional directories.
+85%
GBP Views
Organic clicks from non-brand searches increased. GBP views up significantly within 60 days.
Home Services Business
Multi-service, suburban coverage
Competing against franchises in local results with no citations and thin service pages.
Built individual service pages, added location-specific content, established citation profile from zero.
4 mo
To Results
Ranking for service keywords in two suburbs within four months. Enquiry volume increased.
Common Questions
Ready to Rank in Local Search?
Tell me what you want to rank for and where. I will identify the gaps and explain what it takes to close them.
Remote SEO for Australian businesses. Reply within one business day.