On-Page SEO Services
Most pages that are not ranking have fixable problems. Wrong title tags, headings that ignore search intent, content that does not match what the query expects. This service finds those problems, orders them by impact, and resolves them.
Scope and price agreed before work starts. Project based or ongoing. No lock-in.
What On-Page SEO Involves
Rankings are not lost to one problem in isolation. A page can have a good title but the wrong intent. Strong content but no internal links pointing to it. Each element is reviewed as part of the whole.
Title Tags and Meta Descriptions
Each page gets a title that matches search intent and a meta description that earns the click. Missing, duplicate, and over-length tags are corrected across the site.
Heading Structure
H1 through H4 reviewed for hierarchy, keyword placement, and topical clarity. Pages with competing headings or missing H1s are restructured before anything else.
Search Intent Alignment
Content is checked against what searchers at each stage actually want. Informational pages built for transactional queries, and vice versa, are identified and corrected.
Internal Linking
Link equity distributed to pages that need ranking support. Orphaned pages surfaced, anchor text reviewed, and crawl paths made efficient.
Content Depth and Coverage
Thin pages that cannot compete with established results are identified. Content gaps are outlined with specific recommendations rather than generic word count targets.
Duplication and Canonicals
Duplicate title tags, near-identical pages, and missing canonical tags flagged. Self-cannibalisation issues resolved before they compound.
How the Work Gets Done
The audit runs first. Nothing is changed until the full picture is clear and the fix list is ordered by what will move rankings fastest.
Page Audit
Every page crawled and reviewed manually. Title tags, headings, content, and intent are checked against what the page is expected to rank for.
Fix List
Issues ordered by ranking impact. Pages closest to ranking but held back by specific problems go first. Quick wins are separated from structural work.
Implementation
Fixes applied directly to your CMS or delivered as developer-ready notes. Each change is explained so your team knows what was done and why.
Verification
Applied fixes confirmed, rankings spot-checked, and a summary produced. If anything did not move as expected, the next step is identified.
What You Get
The items below are standard across most on-page SEO engagements. What is actually needed is determined during the audit and agreed before any work begins.
- Full site crawl with page-level audit
- Title tag and meta description review and rewrites
- Heading structure analysis and corrections
- Search intent mapping for key pages
- Internal link audit with restructuring recommendations
- Content gap analysis for underperforming pages
- Canonical and duplication issue report
- Prioritised fix list with notes for each item
Pricing
Audit and fix list
Full site audit with a prioritised fix list and notes. You implement or pass to your developer.
Audit plus implementation
Audit with fixes applied directly or as CMS-ready edits. Scope and cost confirmed before work begins.
Ongoing optimisation
Page-level work as new content is published. Month to month. Stops when you say so.
Recent On-Page SEO Work
Ecommerce Store
Product pages, competitive niche
Product pages had backlinks but were not ranking. Title tags were generic and content matched competitor pages almost exactly.
Rewrote title tags for each category, restructured headings, and aligned product descriptions to buyer intent rather than specification lists.
Pg 1
From Page 3
Category pages moved from page three to page one within eight weeks. Organic revenue from those pages increased the following month.
Professional Services Site
Eight service pages, same keyword
Eight service pages targeting the same primary keyword. Rankings split across all of them with none reaching the top five.
Consolidated cannibalising pages, assigned distinct primary keywords to each, and rebuilt internal linking to reflect the new structure.
+60%
Impressions
Three pages reached top-five positions within three months. Total impressions for the service keyword set increased by over 60 percent.
Content Publisher
Blog with high traffic, low conversions
Articles were ranking and receiving traffic but not converting. Headings and content structure were built for readability rather than search intent.
Audited top 30 pages by impressions. Realigned headings to match the specific queries driving traffic, added missing answer sections.
+40%
Click Rate
Click-through rate improved across the audited pages. Time on page increased and bounce rate dropped within 30 days.
Common Questions
Pages Not Ranking the Way They Should?
Tell me which pages are underperforming and what you have already tried. I will identify where the on-page gaps are and what fixing them involves.
Remote SEO for Australian businesses. Reply within one business day.